Hi, I'm Rita

A Product Designer crafting clarity in complex products

Over the past few years, I've worked on end-to-end product experiences, from early discovery to final implementation, collaborating closely with cross-functional teams to turn ideas into meaningful, usable solutions.

4+ years designing complex digital products
Led design sprints with cross-functional teams
Focused on healthcare and AI-driven experiences

My Design Philosophy

Three core principles that guide every design decision I make

Clarity over complexity

I aim to make complex systems feel understandable and usable.

Human-centered thinking

Decisions start with real user needs, not assumptions.

Collaboration by default

The best outcomes come from working closely with engineers and stakeholders.

My Journey

A path shaped by curiosity, ownership, and continuous learning

2024 – Present·Remote

Senior Product Designer at Loka

Leading end-to-end design for complex digital products, with a focus on healthcare and emerging technologies.

Facilitated design sprints and discovery workshops
Designed scalable systems and end-to-end flows
Bridged design, product, and engineering teams

2022 – 2024·Remote

Mid Product Designer at Loka

Owned key product areas, contributing from early concepts to high-fidelity delivery.

Translated complex requirements into clear experiences
Collaborated closely with engineers to ensure feasibility
Improved usability across core product journeys

2022·Remote

Junior Product Designer at Loka

Built a strong foundation in UX and UI across multiple projects and industries.

Supported user research
Designed interfaces and interaction patterns
Balanced user needs with business goals

2020 – 2021·Lisbon, Portugal

UX & UI Specialization at Edit.

An intensive course focused on human-centered design, usability, and digital product strategy. I developed skills in user research, journey mapping, wireframing, and prototyping using modern tools and practices. As part of the final project, I collaborated with a team to redesign a real e-commerce experience for Fnac.pt, addressing key UX pain points and proposing data-informed improvements.

2019·Coimbra, Portugal

Summer Internship at Whitesmith

During this internship, I took on the role of Product Owner for a self-initiated product idea. I led early-stage product discovery by conducting market research, user interviews, and questionnaires to validate the concept. This experience gave me a full view of the business side of product development, from identifying user pain points to shaping value propositions. It was a foundational moment that sparked my transition into product design.

2017 – 2020·Coimbra, Portugal

Bachelor's in Design and Multimedia at University of Coimbra

A multidisciplinary design program with a strong digital focus. I explored everything from web development and interactive installations to motion graphics and game design. This broad foundation gave me both creative range and technical adaptability.

Small Joys, Big Inspiration

These are the little things that refill my creative energy.

Beautiful, Overpriced Coffees

€5 for vibes and foam art? Worth it.

Falling in Love with Every Dog I Meet

Dogs are my weakness.

Design Shop Wandering

My favorite kind of field trip.

Nature's Biggest Fan

Trees, fresh air, no emails. Perfect.

Learning by Leaving

New cities. New ways of seeing.

Favourite Conferences I've Attended

Design Conferences are one of my favourite ways of being inspired and to learn from other companies and Designers. A great place for networking and become a better professional

Lisbon, Portugal

LIS

Barcelona, Spain

BCN

OFFF '23

Drew inspiration from top creatives across motion, branding, and interactive design.