Crafting a sensorial digital commerce experience
A premium brand and e-commerce experience built around the ritual of gifting.
Typology
Industry
E-Commerce
Year
2023
Crafting a sensorial digital commerce experience
A premium brand and e-commerce experience built around the ritual of gifting.
Typology
Industry
E-Commerce
Year
2023
Project Summary
The gifting market lacked emotional depth most boxes felt transactional rather than meaningful or memorable.
A premium brand and e-commerce experience that transforms a gastronomic gift into a curated, sensorial ritual.
A cohesive brand identity and digital presence that launched Bocca Moments as a distinctive, story-driven product.
Lead Product Designer brand identity, packaging design, and full e-commerce experience.
Overview
Bocca is a curated gastronomic gifting experience designed to celebrate food, craft, and storytelling. The project brings together physical products and digital touchpoints to create a sensorial journey that begins before the box is opened and continues beyond the moment of gifting.
The challenge was to design a brand and digital experience that feels premium yet approachable, transforming a simple gift into a meaningful, memorable ritual.
My Role
Brand concept & storytelling
Defining the brand concept and storytelling
Packaging & printed materials
Designing packaging and printed materials
Digital presence & website
Designing the digital presence and website
Experience strategy
Developing the overall experience strategy
Design Focus
The project focused on designing for depth over novelty, guided by three core principles.
Intimacy through design
Every element, from tone of voice to interaction pacing, reinforces closeness and attention.
Ritual instead of routine
The experience encourages slowing down, transforming consumption into a shared moment.
Branding & Visual Identity
Bocca's visual identity was designed to reflect warmth, authenticity, and the joy of sharing food.
The brand needed to feel premium while remaining approachable, drawing inspiration from Mediterranean culinary culture and artisanal food markets.
The visual language combines earthy tones, expressive typography, and organic textures to create a brand that feels both refined and personal.
Packaging Design
Packaging plays a key role in the Bocca experience.
The design needed to feel premium, warm and personal, and visually distinctive. Natural textures, earthy colors, and simple typography were used to create a brand identity that feels authentic and timeless.
Digital Experience
To complement the physical product, I also designed a digital presence for Bocca.
The website allows users to explore the different box experiences, discover the stories behind each box, and purchase curated gastronomic gifts. The design emphasizes storytelling and visual immersion to reflect the tactile nature of the product.
Impact
Bocca demonstrates how thoughtful design can elevate everyday experiences.
The project explores how branding, product design, and storytelling can work together to transform a simple gift into a meaningful shared moment.
Reflection
Designing Bocca highlighted the importance of thinking beyond individual touchpoints and designing complete experiences.
Emotion over function
Experiences create stronger emotional connections than products alone.
Storytelling as design
Storytelling can transform simple products into memorable moments.
Cohesive identity
Cohesive design across physical and digital touchpoints strengthens brand identity.
